Sales and Marketing

Revitalizing Hotel Room Occupancy

If an insurance company is judged based on how many premiums it earns over a fixed period of time, how are hotels judged in sense of their profitability? The main goal for any business owner (regardless of industry) is to make their business profitable. That’s the core goal at the end of the day. Different

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Industry Veteran Margie Munsayac Discusses Effective Hotelier Techniques and Gives Insight into the Hotel Sales and Marketing Association

The Hotel Sales and Marketing Association International, Inc.(HSMA) has proven itself to be the backbone and foundation of the Sales and Marketing arm in the Philippine hotel industry. With over 90 hotel and resort members nationwide, the HSMA plays an integral role in hotel and tourism trends and is an innovator in the travel industry.

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