Sales and Marketing Updates

Online Trends: Providing Added Benefits to Your Traveler Experience

Online Trends: Providing Added Benefits To Travelers/Guests Experiences There are 3.5 Billion Searches carried out every day, just on Google [1]. Think With Google [2] tells us that people using the words ‘Near Me’ when searching for something, visit 1.5 Billion destinations related to their search, each month! More Searches are now carried out on Mobile Phones,

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Selfie Culture in the Philippines and How it Affects the Tourism Industry – Part 1

The Selfie Capital of the World & the rise of the Selfie Culture The Philippines earned the title “Selfie Capital of the World” back in 2014 by Time Magazine.  Well, technically Makati City was named as the Selfie Capital, with Pasig running a close second. Cebu City ranked in at No.9.  And it should come

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Why Virtual Reality is Important to the Hotel Industry

You’ve seen it in the gaming industry already (as well as the adult entertainment side). That iconic song by Jamiroqua is no longer a poetic concept. Virtual Reality has hit the playing field; and it’s already turning into virtual insanity. Businesses from all over the world are scrambling to get their claim on a great

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Boracay Rehabilitation and Possible Temporary Closure: Hotel Sales and Marketing Association Weighs In

One of the hottest topics in the Philippines right now is the rehabilitation, and possible temporary closure of Boracay. The Department of Interior and Local Government (DILG), Department of Environment and Natural Resources (DENR), and Department of Tourism (DOT), have recommended a closure of Boracay Island from anywhere between two months to one year in

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Revitalizing Hotel Room Occupancy

If an insurance company is judged based on how many premiums it earns over a fixed period of time, how are hotels judged in sense of their profitability? The main goal for any business owner (regardless of industry) is to make their business profitable. That’s the core goal at the end of the day. Different

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Industry Veteran Margie Munsayac Discusses Effective Hotelier Techniques and Gives Insight into the Hotel Sales and Marketing Association

The Hotel Sales and Marketing Association International, Inc.(HSMA) has proven itself to be the backbone and foundation of the Sales and Marketing arm in the Philippine hotel industry. With over 90 hotel and resort members nationwide, the HSMA plays an integral role in hotel and tourism trends and is an innovator in the travel industry.

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Campaigning and Marketing in Social Media in 2018

Campaigning and Marketing in Social Media in 2018 Facebook, Twitter, Instagram and other Social Media outlets can offer a great expansion for branding and building a business, but how do you decide what is cutting edge and what is over the top? These are a few things that may, or may not work, when building

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Bang for Your Buck: Online Marketing Vs Traditional Marketing

Whether you’re a small business owner or a sprawling organization that’s looking to dominate your target market, you can always do with a few marketing strategies. Hitting your marks hasn’t been more important in this digital age. On that note, the smart business owner has a big selection at their disposal. You’ve got old-school marketing

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